Why Your Component Library Feels Heavy, and How to Make It Feel Instant

Practical techniques to improve perceived performance in modern UI systems

My component library didn’t lag.

Render times were acceptable.

Designing a Scalable White-Label Mobile App System with React Native

A deep dive into the architecture, theming, and deployment strategies behind a maintainable multi-brand mobile system

Introduction

When building mobile apps that serve multiple brands, it’s tempting to think of white-labeling as a surface-level problem, swap a logo here, change a primary color there, and you’re done. But in reality, building a scalable, maintainable white-label system is far from trivial.

Shipping Fast Without Breaking Trust

Lessons from building fast-moving products that users actually love

Moving fast is easy. Earning trust isn’t.

In a startup, “move fast” is the default setting. You sprint, ship, iterate — and then repeat.

Beyond the Code - What It Means to Be a Product-Minded Engineer

A Deep Dive into the Mindset and Practices of Product-Minded Engineers

It Starts with Empathy

Great products don’t start with specs. They start with empathy.

Scaling with Confidence - Lessons from Hypergrowth

Lessons in focus, architecture, and team leadership from three years of rapid scale

Growth is exciting. Growth is hard.

When I joined my last company, we were just 20 people, huddled in Slack threads, wearing multiple hats, and figuring things out as we went. Three years later, we had over 200 employees, thousands of paying customers, and a growing list of features, expectations, and bugs.